SEO Basics: A Beginner’s Guide to SEO

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Having a basic understanding of SEO clarifies many things inside and outside of the industry, such as the various strategies, tactics, and search engine ranking factors (SERPs) that influence the success of a page. SEO can be applied to every aspect of online business and website, from the traditional website to social media, email, and blogging platforms. Here’s an excellent overview of what SEO is, what SEO can do for your business, and how to start with SEO today.

What is Search Engine Optimization (SEO)?

“SEO” is the process of using your website’s content, location, and other factors to help your website make it to the first page of a search engine. It’s a form of digital marketing and one of the highest-cost but most effective ways to improve your rank in a search engine.

Depending on how strong your link profile is and how well your website & app is coded, search engines will direct visitors to your site. If your site and/or app receives high image recognition and is easy to navigate, search engines will take notice. If it’s well written, includes keywords, and contains other website elements helpful for a search engine (as determined by a search engine’s algorithms), then search engines will make it their first choice. Blogs are among the most popular search engines, as they are easy to post to, easy to update, and provide valuable information. Further, let’s say you’re having a hard time setting up a WordPress blog and SEO could come in handy by helping your website level up a little bit.

As the searcher loads the search results page, content on the page’s pages increases because the search engines are trained to pay close attention to the content on that page. Search engines pay attention to keywords used in the most descriptive and best sources of content to determine the most relevant match. In doing so, search engines decide what content to show to the user based on each page of search results. SEO factors impact the ranking of your website and can help increase the quantity and quality of website traffic. Search engines know links play a huge role in determining a website’s rise or fall in terms of visibility, and these links drive traffic to the site.

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